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Complete Guide to Writing Business Plans
Course Introduction
Course introduction (1:18)
Two exercises to start the course (2:34)
Writing a Simple, One-Page Business Plan
Three sentence business plan (2:48)
3-tier business plan examples (4:02)
3-Tier business plan exercise (0:54)
1-page business plan example of a mobile app business plan (2:56)
1-page business plan for local business - lawn care example (3:57)
Business Plan Fundamentals
What exactly is a business plan? (5:51)
When you need a business plan (2:40)
What is a business model (2:53)
Length and writing style (4:24)
Sections of a Business Plan
Executive summary (1:05)
Business or service section (7:19)
Company stage (1:01)
Company stage example (1:55)
Your market size (10:23)
Market size example from a real business plan (3:00)
How to identify your target market (7:29)
Target market example (2:49)
Marketing plan section of your business plan - theory (2:46)
Marketing plan section of your business plan - practical example (3:55)
Marketing plan example (3:15)
Your revenue streams (7:14)
Revenue stream example (3:03)
Current team with tips on how to build a founding team (8:36)
Example of the team section (1:30)
Your business competition and how to deal with competitors (7:27)
Competition section example (2:48)
SWOT analysis (3:38)
Example of real business plan SWOT analysis (2:12)
Business plan appendix (1:12)
Business Plan Financials
Cash flow statement (5:15)
Income statement (2:25)
Forecasting for an existing business (5:05)
How to make projections for a business which has not started (6:04)
Unit economics (4:45)
Unit economics example (2:22)
Previous funding (1:54)
Customer lifetime value (LTV) (9:56)
LTV example (4:42)
How to calculate the gross profit, net profit and the bottom line (3:13)
Example of profit calculations in a business plan (1:38)
What is the profit margin, and how to calculate your profit margin (0:50)
Profit margin example (1:42)
What is pro forma earning and how to calculate them (2:26)
Pro forma earnings example (1:34)
The Balance Sheet
Elements of a balance sheet (1:04)
The assets of your company (1:18)
The liabilities of your company (1:06)
How to calculate equity (0:37)
Balance sheet example (1:43)
Exercises to Fix the 10 Common Business Planning Mistakes
Section introduction (0:33)
Common business planning mistake #1 (1:18)
Common business planning mistake #2 (4:03)
Common business planning mistake #3 (1:27)
Common business planning mistake #4 (1:40)
Common business planning mistake #5 (1:43)
Common business planning mistake #6 (2:01)
Common business planning mistake #7 (1:19)
Common business planning mistake #8 (1:51)
Common business planning mistake #9 (1:34)
Common business planning mistake #10 (2:22)
How to make projections for a business which has not started
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