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Google Analytics 4
Google Analytics 4
Course Intro (0:19)
Instructor Intro (1:11)
Course Overview (2:16)
Pre Reqs (3:10)
Segment 1 Fundamentals of Google Analytics 4 (1:48)
What is a Digital Product (1:31)
Google Marketing Platform (1:29)
Google Analytics Overview (11:13)
Google Analytics 4 Overview (11:03)
Whiteboard Discussion - How Does GA work? (5:47)
Comparing GA3 and GA4 (13:37)
Whiteboard Compare Data Models (2:46)
Demo - GA Console Walkthru (9:26)
Admin Panel (2:19)
Demo - Admin Panel (1:44)
Tag Manager (7:29)
Demo - Tag Manager (3:06)
Segment Review (2:09)
Review Questions (1:36)
Segment 2 - Advanced Topics with Google Analytics 4 (0:48)
Upgrading and Running Parallel (3:32)
Whiteboard Discussion -Parallel (2:47)
Demo Console Parallel (3:37)
Hands on Demo - Install GA4 on a Live Site (21:06)
Understand Reporting Options, Lifecycle Collections (8:52)
Hands on Demo - Exploring reports (7:25)
Hands on Demo - Set up GA4 Custom Events (5:00)
Hands on Demo - Conversions, Audiences, DebugView (7:20)
Hands on Demo - Advertising (6:42)
Hands on Demo - Explorations/Insights (2:46)
Hands on Demo - Lifecycle and Users (4:48)
Google Big Query Connections (3:25)
Demo - BigQuery Data Integrations (6:45)
Google Ads (1:15)
Demo - Google Ads (1:53)
Google Signals (4:52)
Demo - Google Signals (7:12)
Certification Options (1:14)
Segment Summary (2:46)
Review Questions (2:35)
Resources (0:56)
Course Closeout (0:31)
Segment 2 - Advanced Topics with Google Analytics 4
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